Using Mailchimp:

I have discovered that not only can Mailchimp send out the same email to the entire data base, it can also send out individual emails to the entire data base. So now that we have our base letter one of our PA’s will put them into mailchimp and I will go and personalise every single one. The reason for doing it this way is that I would like all the letters to go out as soon as we have our Kickstarter link and mailchimp can do this. Otherwise it would take me a couple of days to send out everyone’s email. Made that mistake last time!

Where were we before we had all this technology? Well we certainly wouldn’t be doing a Kickstarter campaign!

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